I’ve found myself in a lot of conversations about branding lately. It’s a hot buzz-word.
Is it just your image or more than that? Is it in your look, your logo, your font colours? Is it found in a mission statement, in your work, or in how you advertise? What do they mean when they say your “personal brand”?
The market is saturated with posts and books on how to establish your brand – branding your business, your social media, yourself. There are a ton of how-to articles out there, this is not one of them.
To me, branding is the whole package, sure, but it’s really also just one thing:
What do people say about you when you are not in the room?
There, that’s your brand.
It’s completely up to you how you want to shape that image, through your style, your perspective and even your behaviour, but it’s essential to remember that your “brand” is the total essence of you are, (or what your business is.)
So, take the time to consider… who are you? Where is the intersection of who you want the world to see, and who you really are. If you’re not comfortable answering that question, then you have some work to do.
Examine all the areas of your identity and allow your spirit to unfold. It’s a process – a lifelong, ongoing process of establishing and then re-establishing who you want to be in this world.
There are no rules, only awareness. And the more awareness you embrace, you can find yourself being reinvented time and time again!